American Revolutionary War free essay sample

After the Revolutionary War, many things had changed for America. She had gained her independence from Great Britain and was recognized as an independent nation resulting in a monumental change in political power. Another swing in momentum was the power and rights that were given to women. Many different women such as Molly Wallace and Abigail Adams were inspired to try and empower women’s rights. African American slaves were given the opportunity to fight in armies which gave them the chance for freedom. The Revolutionary War set the stage for the first steps in women and slaves gaining independence. In 1776, the members of the Continental Congress signed the Declaration of Independence marking the freedom of America. In 1778, the French joined America in the fight against Britain. In 1783, the Treaty of Paris was signed representing the true freedom of America. All of these historical events caused an impact on everyone including the slaves and women. We will write a custom essay sample on American Revolutionary War or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page More importantly, the Revolution brought about a new mindset that most of the colonists had never experienced. This was the spark that the revolutionists needed to fight Britain. They did this willfully and clearly defeated the British with the final blow coming from The Siege of Yorktown. One of the most heartfelt desires of a slave was for freedom. Some slaves were told if they fought with the British, the British might free them and ban slavery from the colonies. Even if the British had won the war, they probably would not have banned slavery from the colonies Some slaves also fought with the colonists for promised freedom. Both sides offered freedom and re-settlement to slaves who were willing to fight for them, especially targeting slaves whose owners supported the opposing cause. Even though some slaves fought in the war, many African Americas used the turmoil of the war to escape. So, after the war, some slaves did get the long-awaited freedom they wanted. Other slaves were not as fortunate as these though. Some slaves that fought in the war were recaptured afterwards and forced to work on plantations as before the war. Women suffered lack of rights and an undesirable social status before the Revolution. A woman was recognized as a person under the law, subsumed by all the rights of her husband. This was well expressed by the quip, â€Å"Husband and wife are but one, and the husband is that one. † Although suppressed, women did play a major role in the Revolutionary War and received major rewards also. Different women like Molly Wallace and Abigail Adams worked extremely hard trying to persuade politicians to â€Å"Remember the ladies† as Abigail Adams said in a letter to John Adams. During the Revolutionary War, women had to take on their husbands role while he was out fighting the war. This meant taking care of the plantation plus doing all the house duties that they regularly did. The wives also played a major role in boycotting British goods by sewing and knitting clothes instead of buying them from the British. The women did much more than mentioned such as spying and tending for soldiers. After the war, women gained much more freedom than they had been permitted before. The Revolutionary War had major impacts on woman’s rights and a slave’s life. The female race gained political and social privileges and continued to gain even up until modern day. This war was a make or break situation for most slaves. If they fought in the war, they might die fighting for freedom, or they might survive the war and gain freedom. In the final results of the Revolutionary war, the women succeeded greatly in gaining more freedom while the African Americans arguably experienced more hardships after the war then before.

Postmodernism and Cybersex essays

Postmodernism and Cybersex essays Gravitating around the epistemological and psychological spheres, postmodernist theorists, amongst other things, make two fundamentally crucial claims when discussing twenty first century computer mediated communications (CMC). The epistemological claim is that the search for the ultimate foundations of knowledge, for depth and mechanism, is futile. Postmodernism is an anti foundationalist philosophy in the sense that it denies that there can be such a thing as transcendent, perfect knowledge. Instead all knowledge claims are justified by rhetoric, convention or authority. The psychological claim of postmodernism is that the notion of a coherent and unitary self is an illusion. The self is really a multiplicity of parts and fragments. Associated with this, the coherence of traditional identity formulations relating to classifications on the basis of race, gender and other physical characteristics are also suspect. So, in keeping with the postmodernist doctrine, what could be more postmodern than cybersex? Now "cybersex" stems from the term cyberspace, originally a term from William Gibson's science-fiction novel of 1984, Neuromancer. Basically cyberspace is the name some people use for the conceptual space where words, human relationships, data, wealth, and power are manifested by people using computer mediated communications technology, or CMC for short. Cybersex, depending on who you talk to has a number of definitions and a number of approaches according to those definitions. How postmodern. Broadly speaking, cybersex is a generic term for erotic interaction between individuals in cyberspace. Generally, it can include exchanges of e-mail, real-time visual communication via webcams, encounters in chatrooms, bulletin boards, and other online virtual communities. However, given prevailing technological restraints, the majority of cybersexual activity occurs in chatrooms and is facilitated by text-sex - essentially, sexual ...

New Driving Laws in Queensland, Australia Essay

New Driving Laws in Queensland, Australia - Essay Example The essay "New Driving Laws in Queensland, Australia" talks about the relevant legislations impacting the new driving laws in Queensland, Australia, and the major provisions of the various Acts and their relevance to the issue. Drivers in Australia require a valid driver's license. Licenses from other countries may be accepted for limited stays in Australia; details vary by State. Typically, foreign licenses in English are considered valid for driving in Australia for visitors with visitor's visas. In other cases, an International Driving Permit is required, issued in your home country before arrival in Australia. Also, you are permitted to drive an American (left-hand drive) car in Australia, providing that you have the license to do so. Use of seat belts is compulsory in Australia for drivers and all vehicle passengers, and infants must be secured with approved safety capsules and harnesses. Seatbelt laws are strictly enforced, and the onus is on the driver to ensure all passengers are buckled in. Penalties apply to the driver of the vehicle and include demerit points, license suspension, and heavy fines. The road rules are strictly enforced in Australia, especially speed limits. Speed limits vary depending on road conditions, area and State. Speed limits change at regular intervals so keep an eye out for them. The road rules are strictly enforced in Australia, especially speed limits. Speed limits vary depending on road conditions, area and State. Speed limits change at regular intervals.

Essay Example | Topics and Well Written Essays - 250 words - 64

Essay Example This is true since German is home to great world literature, art and philosophers (Adams 76). Unlike American values where a stranger is first welcomed by the hosts, Germans expect the stranger to begin the conversation unless they have been officially invited in a group. Germans also expect small gifts mainly wine as a show of appreciation when invited for a certain ceremony unlike Americans who insist on flowers and perfumes (Adams 80). Another character trait is loyalty which Germans have developed since the Second World War II. Loyalty is mainly expected at the family and national level, but some critics assert that it is extreme fanatical nationalism. Germans perceive themselves as superior and usually stand firm in unity due to the spirit of comradeship. Germans pride themselves as they believe one never tells lies unless they believe in such lies. American values are liberal since Americans often differ in opinions and major national issues (Adams 100). Germans in their culture and character traits are considered argumentative, sincere and loyal. Strangers are expected to begin conversations while a small gift of wine or alcohol is considered as a show of politeness and

HW Assignment Example | Topics and Well Written Essays - 250 words - 18

HW - Assignment Example It relates to the growth of MNC by evaluating the stages that an international product has to go through thus revealing product decline and appreciations as a result of competition c. Low home inflation will mean high consumption and less saving. This will in turn increase imports and reduce export thus increasing deficit in a country’s current account. Foreign imports will signify a strong competition thus low inflation. The demand for South Korean won will increase with the increase in demand for imports. The supply for South Korean won will reduce due to increase in its exports. The result will be a shift in equilibrium value of the South Korean won upwards, thus increasing its value. The high interest rates in US will increase demand for US currency as a result of hot money flows. This will see appreciation in US dollar demand for Argentina pesos will decrease, while its supply will increase. The equilibrium value for the pesos will thus depreciate Rise in income levels of US will increase demand and consumption thus increasing imports. The demand for British pounds will increase, while supply for British pound for sale will decrease, the equilibrium value of the British pound will increase thus signifying an appreciation in the value of British pound b. In speculating, the speculators who anticipate for appreciation of the currency will purchase the future contracts of the currency as opposed to those who anticipate the currency’s decline who will sell currency future contracts of that currency When the US based firm wants to lock its maximum price to be paid for euros in future, then the US firm can consider purchasing a call option for euros. Similarly, when the US firm wants the price of its receivables to be lock at minimum prices for the euros, then the US firm can consider put option on euros. A speculator should purchase a call option of Australian dollar when the Australian dollar is devalued and low compared

Independent Variable Dependent Variable Marketing Essay

Independent Variable Dependent Variable Marketing Essay The idea of business is an organized strategy to earn money. This idea forced the businesses for taking the important actions to improve not only the product qualities but also its packaging because packaging has a greater impact on purchase decision. It is the initial stage to experience whether this fulfill customers need perfectly as the product looks. Throughout Pakistan a lot of diary can be found together with unique brand names along with top quality such as Nestle, Olpers, Haleeb.Even though dairy products industry is very aggressive however there is positive change connected with packaging for the manufacturer inclination. Packaging attracts the consumers concentration to buy particular brand and increase brand image and influence towards consumers(Rundh,2005).Packaging characteristics can be evaluate in terms of 4 variables i.e. Size,shape,safety,package and ingredients detail attractiveness in context (Silayoi Speece,2004).This research paper evaluate five variable of packaging characteristics i.e. size of package, safety of product, shape of package, display of ingredients on package and package attractiveness. Packaging characteristics shows large influence on the consumer in brand preference. Consumer frequently assumes that if packaging characteristics are viable it shows that brand is of high quality and helps in decision making of consumer (Ampuero, O., Vila, N. 2006) Packaging characteristics creates uniqueness in brand (Silayoi Speece,2004) Packaging plays a vital role buying decision of packaged milk buyers. It is also positively associated with brand loyalty (Subhani, M.I., Osman, A.2011).This research paper finds that how packaging characteristics effects consumer brands preference in case of milk brands. Literature Review Appearance capabilities, pairing colorings, styles, shape, designs, along with announcements involving Foods, offer folks brand associate by way of example inside a departmental retail store many refreshments are usually held within exact same place yet client involving distinct brand can potentially separate his / her selection as a consequence of big difference involving color, dimension along with unambiguous shape (Nancarrow et al., 1998) Product Packaging is usually a application to create excellent partnership between Stores along with Meal Makers due to the fact each perform more tightly to build products designed for latest life styles, based on the latest technology. Some sort of Store, acquiring primary web page link having end users, can easily become very well aware about this belief associated with people. On the other hand manufacturers transform appearance type along with item top quality on the basis of information given by retailers. It has generated a good exploding market interested in able to try to eat foods, a niche through which appearance can be playing an increasingly essential role. (Vidales Giovannetti, 1995) Presently people have grown a lot more informed about the product packaging offered to all of them through products. The part involving product packaging provides modified in recent times given that mainly as a result of changing life-style and desires on the people. Corporations include commenced take enhancements throughout product packaging given that their own philosophy in recent times include modified which beneficial and special product packaging may stimulate client buying behaviors. The item is just about the method to obtain customers interest toward offerings, enhances the image on the manufacturer and enhances the perceptions on the client for your solution (Rundh, 2005) Product packaging attracts a persons vision of the buyers for any unique model. With advertising and marketing situation appearance represents a very crucial part inside speaking the goods towards buyers along with eventually raises consumers purchase options (Rita Kuvykaite, 2009)Â   Statement of the problem To determine the effect of packaging characteristics on consumer brand preference in packaged milk brands. Theoretical framework Packaging characteristics Consumer Brand Preference Independent variable Dependent Variable Operational definition Packaging characterisitics: It is measured on the questions of questionnaire on the following dimensions Size of Package Shape of Package Safety of Product Display of ingredients on Package Package attractiveness Consumer brand preference: It is measured in terms of level of agreement and disagreement to buy a product. Measured on 5 point Likert Scale Research Objectives To find out the effect of Packaging Characteristics on Consumer Brand Preference of packaged milk brands in Pakistan .checking the relation of Consumer Brand Preference with the following characteristics of packaging Size of Package Shape of Package Safety of Product Package Attractiveness Hypothesis H1: packaging characteristics are positively associated with consumer brand preference of package milk H1a: size of package is positively associated with consumer brand preference of packaged milk H1b: shape is positively associated with effects consumer brand preference of packaged milk H1c: safety of packaging is positively associated with consumer brand preference of packaged milk H1d: Package attractiveness is positively associated with consumer brand preference of packaged milk H1e: Display of ingredients is positively associated with consumer brand preference of packaged milk Research design The research design for this study will be quantitative research strategy during which questionnaires are going to be undertaken when data will be collected. The questionnaires will be self administered and the respondents will be the buyers at general stores. Population and sample Population will be the buyers at the general stores in saddar, hayatabad and town of Peshawar. And for sampling about 300 questionnaires will be distributed through simple random sampling in different grocery stores at saddar, hayatabad and town of Peshawar. Instruments In this research paper questionnaire is packaging characteristics based secondly it is based on comparison of different brands of diary product that how packaging effect the consumer purchase decision and thirdly it is based on the agreement and disagreement level of consumer brand selection with respect to the characteristics of packaging .Questionnaire will be closed ended and the answers will be recorded in the Likert five point scales. Data Collection In this research data will be collected through questionnaire for analysis. The data will be collected through personal survey at different stores of sadder, hayatabad and town of Peshawar by filling the questionnaire. Data Analysis In this research paper data will be analyze by using Pearson Correlation to find the relation between packaging characteristics and consumer brand preference and for the interpretation of the data SPSS 16 will used.

EGYPTIAN MYTHOLOGY Essay -- essays research papers fc

OUTLINE Thesis statement: In this research, I will investigate the basic concepts of the Egyptian mythology and its gods. I.  Ã‚  Ã‚  Ã‚  Ã‚  Mythology A.  Ã‚  Ã‚  Ã‚  Ã‚  Definition B.  Ã‚  Ã‚  Ã‚  Ã‚  History II.  Ã‚  Ã‚  Ã‚  Ã‚  Egyptian Creation Myths  Ã‚  Ã‚  Ã‚  Ã‚   A.  Ã‚  Ã‚  Ã‚  Ã‚  Heliopolitan Tradition B.  Ã‚  Ã‚  Ã‚  Ã‚  Hermoplitan Ogdoad C.  Ã‚  Ã‚  Ã‚  Ã‚  Memphite Theology III.  Ã‚  Ã‚  Ã‚  Ã‚  Worshipping A.  Ã‚  Ã‚  Ã‚  Ã‚  Beliefs B.  Ã‚  Ã‚  Ã‚  Ã‚  Rituals C.  Ã‚  Ã‚  Ã‚  Ã‚  Temples IV.  Ã‚  Ã‚  Ã‚  Ã‚  Gods and Goddesses  Ã‚  Ã‚  Ã‚  Ã‚   A.  Ã‚  Ã‚  Ã‚  Ã‚  Good B.  Ã‚  Ã‚  Ã‚  Ã‚  Evil C.  Ã‚  Ã‚  Ã‚  Ã‚  Responsibilities V.  Ã‚  Ã‚  Ã‚  Ã‚  Conclusion EGYPTIAN GODS AND GODDESSES   Ã‚  Ã‚  Ã‚  Ã‚  Egypt is one of the oldest and most complex civilizations of the world. Their religion and beliefs are fascinating and have been a mystery for centuries. Even today, there are some things that we still do not understand. In this research, I will investigate the basic concepts of Egyptian mythology and its gods.   Ã‚  Ã‚  Ã‚  Ã‚  Mythology is defined as a collection of interrelated stories of a given culture. Myths are intended to explain and describe the mysteries of nature and give understanding about the world that surrounds us. Each culture has their own mythology that reflects their values and beliefs. Myths were also generated to tell the story of the first people to inhabit the earth. The Egyptian mythology elevated these people to the level of Gods and Goddesses by giving them supernatural and special powers. These myths of creation were passed from one generation to the next, either orally or by hieroglyphs painted in sacred temples, pyramids, and sanctuaries.   Ã‚  Ã‚  Ã‚  Ã‚  Ancient Egyptians tried to understand their place in the universe. This is why their mythology is centered on nature such as the earth, sky, moon, sun, stars, and the Nile River. There are many Egyptian myths of creation, but the Heliopolitan Tradition, Hermopolitan Ogdoad, and the Memphite Theology are the most commonly used. They all have some common elements and gods. For example, many of t... ... was allowed to pass through the gates of Yaru and into the after-life, but if the heart weighed more than the feather, the heart was consumed by the devourer to be gone forever.  Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  In conclusion, Ancient Egypt has a very complex religion and beliefs that would be considered bizarre in many parts of the world. They believed in many gods, some took part in the creation of the universe. Others brought the flood every year, offered protection and took care of people after they died. The ancient Egyptians thought that it was important to recognize and worship the gods because they represented the peace and harmony across the land. BIBLIOGRAPHY â€Å"Egypt.† Encyclopeadia Brittanica: Macropedia. 1980 ed. â€Å"Egyptian Gods by Function.† Concordence: Egyptian Gods. Online. Internet. 18 Feb. hhhhh2004. â€Å"Egyptian Mythology.† Gods of Ancient Egypt. Online. Internet. 12 Feb. 2004. Mercatante, Anthony S. Who’s who in Egyptian Mythology. Canada: General hhhhhPublishing, 1978. â€Å"Mythology.† Encyclopaedia Brittanica: Macropedia. 1980 ed. Vercoutter, Jean. The Search for Ancient Egypt. New York: Times Mirror Company, hhhhh1992.

Sunny Delight

They first released an advert that was a national phenomenon and it sold lots of bottles. Sunny D claimed it tasted as good as Coke but also a healthy alternative that would clench the thirst of children. The advert was so powerful that it became the nation's 3rd bestselling drink in 3 months of being released and in 1 999; it sold 200 million bottles in the year, leading to large supermarkets doubling and tripling their orders.The reason it was so good was because it claimed it was fresh and fresh means healthy so parents anted to buy them for their kids because they wanted drinks to be healthy and good for their kids and that is what it seemed. However, people started reading the labels and telling other people to read the label which lead to lots Of people finding bad things about Sunny Delight. People started finding out that Sunny D had only 5% juice and the other 95% was things like water, food coloring and other dodgy things. There was also a high amount of sugar which parents didn't want. After finding this out, parents started buying alternatives.One day a 4 year old girl from Wales who drank a litter and a half f Sunny D a day woke up one day and found her skin had turned orange and got sent to hospital. By the time 2001 came around, their sales have halved and they went from 3rd in the UK to 42nd in the space of 3 years. Sales have never recovered from it. If Sunny Delight were to release another advert, they would need to change their company to become healthier; they also need to not put as much sugar in each bottle. They need to be patient, to slowly get their customers trust back again. Their adverts should be truthful and not claim to be something they're not.

National Strategy essays

National Strategy essays The Cuban Missile Crisis is considered to be one of the most important crises of the Cold War. This assumption was made in the light of some questions which arose following the end of the crisis. 1.One fallacy of the crisis was the actual reason for which the missiles were deployed on the Cuban territory. It was first though that the move was motivated by the desire of the Russians to reset the nuclear equilibrium. However, recent evidence pointed out that, although this was the main reason, there were others as well. In this sense, in Khrushchevs memoir's, he stated that the actions were motivated also by the desire to keep the balance of power and to show the American side the power of the Russian nuclear arsenal (Scott and Smith, 1994). Another misperception of the crisis is related to the establishment of the quarantine which was motivated in the beginning by the need to actually completely deter the soviet threat. However, it was later interpreted as being just a deterrent action, and by no means a final action that would put an end to the crisis (Scott and Smith, 1994) 2. One misperception of the crisis was the belief that the Russians would even engage in nuclear war against the US, as stated by the hawks present in the Executive Committee. However, subsequent evidence proved that in fact the Russian side tried to use this action as a means to increase their negotiation position in relation with the US (Lebow, 1983). Another misperception was the shot down of the U-2. In the beginning it was thought that the decision to shoot it belonged to the Soviets (Allison, 1987). Despite this assumption, the US did not retaliate. It was later discovered that in fact the U-2 was shot down at the initiative of the Cuban side, and not through a Russian order. Should the US view this action as a Russian retaliation, it would have completely compromised the negotiations. 3. Such misperceptions were imminent in that time of ...

Free Essays on Agriculture

Agriculture was the most important economic activity in America from the founding of Virginia in 1607 to about 1890. Although farming declined rapidly in relative economic importance in the twentieth century, U.S. agriculture continued to be the most efficient and productive in the world. Its success rested on abundant fertile soil, a moderate climate, the ease of private land ownership, growing markets for farm produce at home and abroad, and the application of science and technology to farm operations. The first settlers, finding that European agriculture could not easily be transferred to the new environment, adopted the Indian practices of raising corn, squash, tobacco, and other crops. From the beginning corn, grown in all the colonies, was the leading food crop. Tobacco, which was exported to earn foreign exchange, was raised mostly in Virginia and Maryland. In New England, farmers on small acreages raised corn, oats, and rye, vegetables and fruits, and livestock, especially cattle and sheep. In the central colonies of New York, Pennsylvania, and New Jersey wheat was the major crop. Farmers there were also heavy producers of livestock and animal products, as well as fruit and vegetables. Most farmers in early America were largely self-sufficient, producing enough for their family needs, but also some surplus for sale. Agriculture from Maryland, and southward, was more specialized and commercialized than in the North. Corn was the main grain and food crop, but tobacco, rice, and indigo were the principal export crops. The plantation system was developed in connection with the production of tobacco and rice, with black slaves providing much of the labor by the late seventeenth century. Cotton was grown for home use in the late eighteenth century, but because it was difficult to extract the seeds it did not become an important commercial crop until after the invention of the cotton gin by Eli Whitney in 1793. Farmers then used cr... Free Essays on Agriculture Free Essays on Agriculture Agriculture was the most important economic activity in America from the founding of Virginia in 1607 to about 1890. Although farming declined rapidly in relative economic importance in the twentieth century, U.S. agriculture continued to be the most efficient and productive in the world. Its success rested on abundant fertile soil, a moderate climate, the ease of private land ownership, growing markets for farm produce at home and abroad, and the application of science and technology to farm operations. The first settlers, finding that European agriculture could not easily be transferred to the new environment, adopted the Indian practices of raising corn, squash, tobacco, and other crops. From the beginning corn, grown in all the colonies, was the leading food crop. Tobacco, which was exported to earn foreign exchange, was raised mostly in Virginia and Maryland. In New England, farmers on small acreages raised corn, oats, and rye, vegetables and fruits, and livestock, especially cattle and sheep. In the central colonies of New York, Pennsylvania, and New Jersey wheat was the major crop. Farmers there were also heavy producers of livestock and animal products, as well as fruit and vegetables. Most farmers in early America were largely self-sufficient, producing enough for their family needs, but also some surplus for sale. Agriculture from Maryland, and southward, was more specialized and commercialized than in the North. Corn was the main grain and food crop, but tobacco, rice, and indigo were the principal export crops. The plantation system was developed in connection with the production of tobacco and rice, with black slaves providing much of the labor by the late seventeenth century. Cotton was grown for home use in the late eighteenth century, but because it was difficult to extract the seeds it did not become an important commercial crop until after the invention of the cotton gin by Eli Whitney in 1793. Farmers then used cr...

WEEK 5 APPLICATION 1 Essay Example | Topics and Well Written Essays - 500 words

WEEK 5 APPLICATION 1 - Essay Example d doctoral study, the researcher sought to determine the success of the Project Management Professionals or more specifically to establish the relationship between e-leadership styles and the success of virtual project managers in carrying out virtual projects. To achieve this, the researcher took seventy-four surveys, Leadership Behavioral Analysis II-Self (LABII-Self) surveys on direct project staff that was a clear representation of the population. The LABII provides significant information on how leaders perceive their leadership style, or draws a comparison between their leadership style and those of their peers. Indeed, this style derives an understanding on the perception of ones leadership style. The qualitative tradition applied in this research was ethnography. Most assuredly, the data analysis method used was appropriate for ethnography. Indeed, the method brings in a social and cultural connection as established in ethnography. More so, such a method is adaptive to field research situations like surveys, interviews, and participant-observations as proposed under ethnography. In addition, this data analysis method helps in the realization of more information than what is available at the time of data collection and can respond well to changes. In addition, the analysis method accommodates the two stages in doing a research, observing and recording of data and production and analyzing the research problem a seen in ethnography. Indeed, all aspects of data analysis methods are justifiable. This is because from the surveys, we can establish the leadership style flexibility, chances of misuse, major and minor leadership styles, and the resultant efficiency from respective leadership styles. Furthermore, I think there is no other data analysis method that was sufficiently relevant to this study. This method was able to derive all aspects of leadership as seen herein a fete I doubt any other method would achieve. Indeed, this method is not only specific to

Virgin Atlantic A Premium Brand Assignment Example | Topics and Well Written Essays - 2000 words

Virgin Atlantic A Premium Brand - Assignment Example The airline industry is one of the fastest growing industries in the world. The airline industry is playing a major role towards the growth of the world economy and also helping to increase tourism activities. The concept of high quality and money worthy airline was introduced in 1984. Virgin Atlantic is world’s first luxurious airline established by the founder of Virgin Group, Richard Branson. Virgin Atlantic is headquartered in West Sussex, UK. Nowadays the company is operating globally. For example, Virgin Atlantic provides airline service in countries such as Australia, Caribbean, China, Hong Kong, India, Japan, Nigeria, South Africa, Dubai, and the USA. At present Virgin Atlantic Airways has a fleet of ten Airbus A330-300s, Four Airbus A340 aircraft, and five Boeings 747. They already have ordered six Airbus A380 aircraft which will be in operation from the year 2015. The company also operates with cargo flights in some countries of the world. Apart from that, the compan y has also entered the hospitality industry in 1984 and launched Virgin Holidays. Virgin Holidays tour and traveling venture that operates in the new Virgin Atlantic routes such as Orlando, Miami etc. Some of the major competitors of Virgin Atlantic are British Airways, Air France, and the Fly Emirates. Presently, the employee strength of Virgin Atlantic is around 9000 worldwide. Last financial year Virgin Atlantic earned  £46.8m revenue while their annual turnover is around  £2m. Virgin Atlantic is acknowledged globally for its excellence in services to the customers and the unique promotional strategy. Through this report, the competitive strategies and core competencies of Virgin Atlantic airline will be uncovered.